Over the past year it seems as if everyone in your business circle is talking about Twitter and how it is critically important it is to your company’s bottom line. Whether you’re using Twitter to recruit new customers or stay engaged with existing ones, it has become a powerful medium to advertises your brand and services.
Despite all the chatter, many of us are lost when it comes to coming up with and following through on a solid Twitter strategy. While it may seem easy to just throw up a bunch of Tweets and hope for the best, it is certainly not the way to go if you’re trying to build long-term relationships with your (potential) customers.
First off, you need to know when to send out your Tweets. What’s the point in taking the time to send out relevant Tweets if nobody is going to read them? I suggest that you start sending out your Tweets between 11 am and 3 pm and 9 pm and 11 pm Eastern time as these times tend to produce the most click thrus on the links you Tweet.
I also recommend that you don’t follow just anyone, even if they’re following you. While this may seem snobby, there’s solid logic behind it. I recommend that you only follow people who have taken the time to upload a unique picture, and not the standard brown icon that comes with every Twitter account.
By following people who have added a unique picture you know that you’re dealing with someone who will be coming back to Twitter and hasn’t set up an account just for the fun of it.
Last but not least, you need to follow people that are relevant to your niche. For example, let’s say you own a company that sells sporting equipment. When finding people to follow on Twitter, you’re going to want to follow people who have a stated interest in what you have to offer. Someone with the Twitter name “celebrityjunky” and a list of Tweets about celebrity gossip probably isn’t going to be someone worth following.
By implementing these three simple steps, you should be able to easily maximize all of the time you put into your Twitter experience.
